Tuesday, June 28, 2011

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Renzo Rosso (born 1955) is the force behind iconic Italian Company Diesel.Renowned for its jeans,the brand is an equally acclaimed for its advertising compaigns.The brand's multi-award-winner catch line "Diesel: For Successful Living"-parodies advertising's dictum that products will make you happy and encapsulates Rosso's confrontational,ironic fashion ethos.













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